Exploring The Very Short History Of Electronic Cigarettes
The e-cigarette initially launched in 2003 was developed by the SBT Co. Ltd. based in Beijing, China. Ruyan stepped in following the product’s launch to provide additional development of the technology and proceed to introduce electronic cigarettes to the European market in 2006. Promotions in Europe called e-cigarettes “Electro fags”. It was clear the public was ready for e-cigarettes.
The first electronic smokes were not envisioned as a replacement for tobacco product. The concept was to provide a nicotine delivery system that smokers could use to soothe their need for a “fix” when they were in situations or locales where smoking tobacco was unacceptable. Marketers trying to sell electronic cigarettes quickly began advertising te products as a way to quit the tobacco habit. This did not gain approval from the e-cig manufacturers and was quickly condemned by the World Health Organization. The safety of electronic cigarettes had not been thoroughly tested and the WHO claimed there was no proof as yet of any benefits to users.
Some smokers think of their e-cigs as a hobby but not a habit. Online forums for “vapers” (those who use electronic cigs) heatedly discuss the merits of one brand over another, the strength of various e-liquids and argue about which e-cig provide the highest volume of vapor to the smoker.
Initial products attempted rather unsuccessfully to mimic the appearance of tobacco cigarettes. As the e-cig has become a product in its own right those designs have been joined by colored and brightly decorated models and with e-cigarettes displaying logos. The electronic products that do resemble standard smokes are much more realistic in detail than those early products on the market.
A trade association was recently formed by electronic cigarette suppliers to promote the e-cig as a safer nicotine delivery system than tobacco. Popularity of the electronic products continues to grow rapidly. The association has a mission to spread accurate information about the products to the public.
A significant amount of opposition has been exerted by big tobacco and big pharma who have targeted electronic cigarettes as the enemy (i.e., the competition). The powerful lobbyists of these conglomerates have exerted pressure on the FDA to regulate or ban electronic smokes. The FDA appears to have folded under the pressure and has issued its own warnings about e-cigs. However, a recent court decision that reversed an import ban imposed by the FDA may counteract at least some of this government agency’s bias.
The large tobacco companies have partnered with big pharma to spread misinformation about their competing electronic products. In the guise of protecting public health, opponents of electronic smoking products innocently claim to be concerned for the public even as they sell the most dangerous consumer product legally available today.
The two piece disposable cartridge design is a recent innovation in the electronic cigarette market. After about 400 puffs, which is the equivalent of one pack of cigarettes, the smoker simply unscrews the spent mouthpiece and screws on a new cartridge pre-filled with nicotine solution. No cleaning is needed, no e-liquid is required and changing the cartridge is as easy as opening a cigarette pack.
Though the history of e-cigarettes may be short, the future is very bright for this product. The improvements in user experience and vapor volume combined with factual information is being provided to the buying public. Suppliers hope this will generate a demand for e-cigs that will only increase with time.
Mary Kay Rivers has become an acclaimed expert on all aspects of e-cigarettes. Her articles about an interesing story of the FDA and e-cigs or about the best electronic cigarette are well-known.
